Published: 8/27/2026 8:06:59 AM

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Finwire about Fable Media Group AB: Fable Media increased revenue and EBITDA - maintains guidance

The lead generation company Fable Media increased revenue and EBITDA by 19 and 17 percent, respectively, in the second quarter and maintains its full-year guidance.Revenue rose 19 percent to SEK 20,2 million (16,9).EBITDA increased 17 percent to SEK 13,0 million (11,1), with an EBITDA margin of 64 percent (66).Adjusted EBITDA increased 17 percent to SEK 13,0 million (11,1), with an adjusted EBITDA margin of 64 percent (66).Operating profit amounted to SEK 12,9 million (11,1), with an operating margin of 63,9 percent (65,7).Net profit amounted to SEK 8,6 million (8,8). Earnings per share were SEK 0,25 (0,26).CEO Carl Magnusson highlights continued underlying growth and states that the number of first-time depositors increased to 17,075 from 13,790 in the first quarter. The FIFA World Cup contributed to increased activity in the betting market, while the company, according to the CEO, has been selective with its customer acquisition investments.Magnusson also states that the third quarter has started strongly, despite July normally being one of the quieter months of the year.Fable Media maintains its full-year guidance of revenue of SEK 70-85 million and adjusted EBITDA of SEK 45-55 million.The board is also proposing an extra dividend of SEK 0,20 per share, to be considered at an extraordinary general meeting at the end of September.Key figures, SEK millionQ2 2026Q2 2025Year-over-year changeRevenue20,216,9+19%EBITDA13,011,1+17%EBITDA margin64%66%-2 percentage pointsAdjusted EBITDA13,011,1+17%Adjusted EBITDA margin64%66%-2 percentage pointsEBIT12,911,1+16,2%EBIT margin63,9%65,7%-1,8 percentage pointsNet profit8,68,8-2,3%Earnings per share, SEK0,250,26-3,8%

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